Catherine McMaster Pietrow, Founder and Principal, is committed to the idea that family business is a lasting legacy in a changing world. Leading Advantage Family Business to strive for the highest possible level of service, Catherine is focused on substantive, transformative results for her family business clients. Impacted by her professional years at a Fortune 500 family business, she is a multi-skilled family business coach and consultant with extensive experience both working in and consulting to closely-held enterprise. She is known for her expertise as a thinking partner to entrepreneurs, CEOs, emerging leaders and successors. Working with clients through the structures, processes, people and metrics, Catherine maintains what could be an overwhelming change process to a simple, focused progression towards desired results. By using her ability to be a creative as well as an analytical thinker, she helps her clients tap into their individual and family facility to problem solve and create innovative solutions for their organizations.
Catherine specializes in family business systems, strategic planning, communication, conflict and succession planning. She has spoken widely on the topics of leadership, strategic planning and communication.
Catherine is a member of the Family Firm Institute, the most influential global network of thought-leaders in the field of family enterprise. She is a Professional Certified Coach with the International Coaching Federation and a Certified Executive Coach with the Center for Executive Coaching. She is the Chair of the Board of the Women’s Leadership Alliance (WLA), a 400-member affiliate organization of the Dutchess County Regional Chamber of Commerce. She holds a B.S. in Business with a concentration in marketing, psychology and economics.